Rebecca Steurer's Career Highlights

Rebecca is a content strategist and marketer. Since 2001, Rebecca has been honing her craft in all aspects of content strategy, from content development and governance to engineering and training to sharing and marketing. She is a firm believer that companies can be transformed by providing essential information at a specific time with the best approach. She is the co-founder of Content Academy, an on-line and in-person career-training and certificate learning program that offers content strategy career training and digital marketing, blogging and WordPress training workshops.

Content Strategy & Marketing Experience

  • Content Strategy
  • Content Marketing
  • SEO Strategy (it's really content strategy)
  • Content Governance/Management
  • Content Strategy & Content Marketing Instructor

Copywriting Experience

  • Lead copywriter for nmh.org
  • Oversaw copywriters for nmh.org and with agency projects
  • Wrote copy to guide users through an online insurance quote form
  • Currently write website and email communications copy for Figure Skate Chicago Skating School

Business Development & Branding Experience

  • Worked with Figure Skate Chicago founder to build awareness of skating school
  • Promoted Figure Skate Chicago to various news outlets and was able to get on a segment for 190North - see segment on figureskatechicago.com/in-the-news
  • Developed member email campaigns to build relationships and keep members up-to-date on figure skating news
  • Developed ecommerce strategy for program registration and team jacket purchases online
  • Led the development of First Goal Foundation's brand strategy
  • Developed content strategy and designed First Goal Foundation's website

CAREER TRAINING

  • Developed content strategy career training program via ADMCi - School for Digital Craftsmanship

Pre-Content & Marketing Experience

  • Corporate Wellness & Exercise Physiologist Professional
  • Health Educator

In the News

Quoted in DMConfidential.com about Content Marketing (2013):

A report from Econsultancy and Outbrain found that 90 percent of digital marketing professionals expect content marketing to become even more important in 2013. However, only 38 percent of in-house marketers and 13 percent of agencies have a content marketing strategy in place, an indication that many marketers and brands have just been dipping their toes in the water up until now.

Marketers and companies that want to get a better grip of content marketing, especially as a key strategy in 2013, would be wise to start by understanding exactly what it is. To that end, we spoke with a handful of experts who offer their explanations of what content marketing is.

Rebecca Steurer, associate director of content strategy at Manifest Digital:
“Content marketing is beyond building awareness. It is a method that provides an opportunity for businesses to inform, engage and build relationships with consumers by providing information that consumers want, and giving consumers the opportunity to provide their thoughts and feedback. Today’s consumer is more informed than ever. They are constantly looking for useful information to help them make educated decisions regarding which services and products to buy. A content marketing strategy can be created to provide the information for which they are searching.”