When you establish new digital marketing experiences, it changes the way you do business. Developing content governance and guidelines will make a positive impact to ensure there is a plan for who is going to post what, when, how and why. Once you have the operations in place, you and your team can then focus on develop content with intent, and enjoying the work along the way.
Content governance is the people, processes and systems that help create and manage content through all stages of the content lifecycle.
Identifying roles and responsibilities.
Identifying the roles and responsibilities required to make your digital experience and marketing a success is step one. We'll help you define the roles, responsibilities, required skills, level and expectations. This step also helps to define if the content governance will be centralized, decentralized or a hybrid of the two.
Defining policies and procedures.
From both a content and technology perspective, policies and procedures need to be provide standards and guidelines for keeping the site up-to-date. Examples of policies and procedures include:
- Adding new pages
- Adding new content owners and permissions
- Auditing content
- Updating IT systems
Developing processes for updating new content.
Process provides content owners with an understanding of how to update content, such as:
- Deciding what new content to develop
- Who needs to approve
- How long it takes to update
- When to post/remove
Whether you have one person, three people or 20 people supplying content to your website, Content Guidelines are a must. They provide standards for writing, imagery and overall presentation to ensure the integrity of the website.
Editorial Calendar Development
We'll outline what messages to develop when, where to post and what to say. This is a life saver!