Creating content takes time and money. If you spend hours, days or event months creating content that does achieve your desired ROI, you've lost. When we work with you, we take time to understand your business goals and user needs to identify the right content to develop.
Anything from website copy, blog writing, social media messages and ecommerce product descriptions, our talented and experienced copywriters will develop concise and useful copy your audience will want to read.
There is an art and science to writing copy for your website. We are able to take complicated and sometimes wordy copy and break it down for easy web-reading. And, because we developed thorough content guidelines, our copywriters are able to spend their time writing copy with intent quickly. With every website page we write, we always ask:
- What is the purpose of this page?
- Who is the intended audience?
- What are the top three questions your audience is asking about this topic?
- What actions to your want your audience to do?
Writing a blog always sounds like a good idea until it's time to sit down and write it. Fortunately, we love writing so we'll take the burden off of you while you still have major input into what needs to be said. When we take on your blog writing, we outline key elements we need to develop the blog you want. The key elements include:
- Who do you want to read this post?
- What are the key points you want your reader to know?
- What actions do you you want your reader to do?
Social media Messages
Writing statements in 300 characters or less can become a major "time suck," to put it nicely. Luckily, since we write social media messages on a daily basis, we have the experience to write social media messages that engage audiences in no time. And, because we know your content strategy, we are able to find or take the right visuals and/or videos for the right messages.
Ecommerce Product Descriptions
Your product description can make or break the purchase. We develop copy that supports the customer by providing them with the right information they need to make their buying decision.
Yes, video can be expensive. But, when you know exactly what you want to shoot, then the production cost goes down dramatically. When we create video content, our standard practice is to develop content story boards, coach the talent and develop the scripts to ensure we take the minimum amount of shots as possible.
It's true, a picture is worth a 1000 words. Photos are an important element to demonstrate your brand voice throughout your Content Ecosystem. We take extra care to take the photos that support your content.