Content strategy activities and deliverables play an important role in a digital design project. The image below shows how content strategy fits with user-experience architects, visual designers and tech guys/gals. When the bubbles are touching, the disciplines need to work closely together.
I am fortunate to have fallen into content strategy at it beginning. In this blog post, I outline how content strategy has evolved over time, and why it's a key component in the digital experience.
Content strategists have a lot to do, and are happy to do it. I decided to deconstruct the content strategist's responsibilities. Here's a hint, there are more than three.
You know who you are. Yes, it's hard to let go of old content, but it's necessary. Learn how you can overcome your content hoarding habits quickly and easily.